- Lead qualification - what information will allow you to identify high quality cases? What steps need to be taken to collect and analyze this information?
- Lead follow up- what is the ideal timing for inquiry or lead follow up?
- Lead tracking - where are your best leads coming from? How many media vehicles are they using?

Using SEM To Your Advantage
Discuss components of successful search engine marketing, value of inbound links to your site, how to track the success of your online presence, and more.
- The components of successful search engine marketing, and the attorney's role in maximizing the results.
- The value of inbound links to your web site, and how to add to your total.
- How to track the success of your online presence, and make adjustments based on these results.
- The launch of FindLaw's FirmSite SEM Advantage for those law firms that would like to dominate their area of law.

Focused Marketing of Multiple Practice Areas 
Discuss presenting your expertise in different areas, targeting specific client groups, and optimizing your web site.
- Present your expertise in different areas without being seen as a generalist
- Target specific client groups separately online and improve conversion
- Optimize your web site using relevant legal marketing terms for each topic

Market Your Law Firm to US Hispanic Consumers
Discuss expanding your business by appealing to the fastest-growing segment of the U.S. marketplace.
- Expand your business by appealing to the fastest-growing segment of the U.S. marketplace.
- Understand how to reach and effectively communicate with Hispanic consumers.
- Give your law firm an edge over the competition by optimizing your web site using Spanish legal terms.

Converting Clicks to Qualified Clients
Discuss making your web presence part of an integrated marketing plan, attracting better qualified prospects, and converting clicks into customers.
- Making your web presence part of an integrated marketing plan
- Attracting better qualified prospects as a result of web site enhancements
- Converting clicks into customers through consistent and swift follow-up