Presentation & Content Are Inseparable There's a paradox in the Web universe: What's written is key, but visitors aren't coming to read - not initially, at least. They drop in, take a quick look around, and if they don't like what they see, they split. It's visual reconnaissance, and it's ruthless.
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Customer Service Through Content Who says that customer service is a thing of the past? With help from West, the litigation specialists at Ricci Leopold put the customer front-and-center with pleasing graphics, a consistent layout, and most importantly, lots of information to help potential clients make sense of the law.
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Entertainers Find Network Executive-Turned-Lawyer Through FirmSite
Former network executive Barry Oliver Chase is putting his industry experience to use in entertainment law and relying on his West FirmSite as a key business tool.
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Got Press Coverage? Put it On Your Web Site!
Getting your firm's name in a newspaper or other media source is incredible publicity. A media mention establishes instant credibility - leverage it on your Web site!
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It's About The People
Vorys, Sater, Seymor and Pease, LLP’s (www.vssp.com) Web site demonstrates the firm's commitment to giving clients and prospects what they ask for. It's an online library filled with information about the people in the firm, eNewsletters and links to useful resources.
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Watch What You Say About Yourself
The biography you include at your Web site is a communication opportunity. Make sure you take advantage of it and include information that matters to your audience.
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Use Industrial Strength Marketing
Your business clients see themselves as being part of an industry, not a practice group. Position your firm with them by including an 'Industries Served' link on your home page.
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Old Content Landmines
Is your FirmSite a snapshot of what is happening right now at the firm, or is it full of online landmines? Don’t let your web site become a dumping ground. Sweep it regularly!
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Present Whom You Represent
Listing representative clients used to be de rigueur in the olden days of printed legal directories. This was a very good marketing approach, but somehow it got lost in the translation from paper to the Web. Many law firm Web sites neglect this all-important list of clients.
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E-Marketing in the world of Spam
The spammers have all but ruined e-mail as a marketing tool. But you can maximize deliverability if you know what spam filters look for and avoid "voodoo words."
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Sweeping Into the U.S. Market with 100,000 CDs and an Interactive Web Site Combo
Osler, Hoskin & Harcourt’s goal was to achieve a unique and differentiating brand position and to effectively reach U.S. law firms. The challenge was to do it from across the border in Canada.
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It's Time to List Marketers on Firm Web Sites
Smart law firms have begun to list their marketing and public relations staff on their Web sites, and it’s a good online marketing move.
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Stop Selling, and Attract Clients with Marketing
There is a difference between direct selling and marketing. Direct selling is a form of attack where a person promotes their product and calls on you to buy it. Nobody likes being the target of this message. In contrast, marketing is a program of attraction, where a person helps you out or solves your problem, demonstrating their skill. You are left impressed and interested in buying from them. Marketers who stop selling will be swimming in new business.
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The Client: The Heart Of Successful Marketing
"All else being equal, the client asks, 'Whom do I want to work with?" It is in this area that attorneys are encouraged to focus their efforts, but often, lawyers don't view their work from this perspective.
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Are You Making the Most of Your FirmSite?
Every touch point with existing or potential clients is an opportunity to increase the value your firm receives from its FirmSite. Make it part of your offline marketing by including your web address every time your firm name, address and phone number appears in print.
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Five Ways to Make Your Client Feel Important
Clients sometimes change law firms simply because they perceive indifference from their lawyers. Learn five valuable ways to maker your client feel valued from law firm consultant Trey Ryder.
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Use Humor to Connect with Prospects, Increase Trust
Humor is an essential tool in persuasive communication. Learn from law firm consultant Trey Ryder how humor can bring your marketing messages to life!
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Build Urgency into Your Marketing Message So Your Prospects Act Now
If you want your prospects to act now, you must build urgency into your marketing messages. Law firm consultant Trey Ryder tells you how.
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What Can You Say in 128 Characters?
In an online banner ad, space is limited. But you can create a surprisingly effective message in only a few lines. For tips on how to get the most out of your online advertising, read these “Eight Simple Rules for Saying More with Less.”
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