The Importance of an Attorney Profile - Who Are You?

You already know that making a good first impression is important in each interaction you have with a potential client. Marketing yourself online is no different. This is why your profile needs to be professionally written with clear messages targeting the right clients for your firm. In fact, a strong, targeted profile helps you make that all important first impression.

Consumers choose attorneys with the best advertisements. Don’t get overlooked because you are missing key items on your profile. You may even want to consider hiring a copywriter to help make your profile standout.

The best narratives are crisp and focused. Consider including items such as:

• Client Service Approach
• Free Consultation
• Additional Languages
• Fee Structure (not fees)
• Payment Types Accepted (Credit Cards)
• Recent Cases or Niche Focus within a practice area
• Community/Bar Involvement
• Office Hours (Extended Hours, Nights & Weekends)
• Regional Servicing Area (Major Cities, Counties)
• Toll Free Phone Number
• Client Testimonials
• Experience
• Vision/ Mission

You may also want to include a photo. While image isn’t everything, a photo does play an important role when a consumer selects an attorney. This is the first opportunity the consumer has to “meet” the attorney they are contacting and is your chance to make a good first impression. A professional photo helps instill a confidence that you can handle their legal matter.

In order to make your internet marketing work for you please take the time to create the image you want to portray to consumers. Remember, they must select you before you can select them.